A Childhood Adventure
The arts and concepts of the fashion lookbook are as diverse and exciting as the medium of fashion itself. The decision of how to present the latest collection, choosing carefully one's medium, one's concept and the meaning one wishes to convey, is arguably as important as the collection itself. Of course the medium of the runway show is most probably the most prominent of presentation mediums today. Yet even so, there is still a limitation to what one can achieve on the runway. As such one often sees designers choosing to create a lookbook after the runway shows in order to better show their concepts.
Indeed I have often thought fashion design is most importantly about concept. In understanding that concept, that idea and image the designer wishes to convey, one can truly appreciate a collection. It can however arguably be somewhat difficult to fully portray concept through the garments alone. Whilst the designs will indeed be worn in isolation, with a buyer picking the piece they most love and incorporating it into their closet, the concept and story behind the collection will still remain. However the story is in that case somewhat incomplete, relying on the buyer to finish and adapt the story to their own lives.
As such, I feel that a lookbook which can present a clear concept is most often relevant simply to the art of fashion, rather than directly to the inevitable buyer. It is the presentation which entices, yet also completes the vision of the designer. It gives one an idea behind the potential story of the clothing, and perhaps it inspires one as to understanding the very meaning of the pieces one loves.
What I love about these Polaroid offerings from Band of Outsiders for their Fall 2009 collection is their simple charm and fun nature. Whilst lookbooks can sometimes stray into the murky depths of artistic complexity, there is something beautifully refreshing about the simplicity and quirkiness of this lookbook. I think Polaroids shall always have that inherently childish allure to them, in that they are such a basic and instant photographic format. Polaroid for me calls for a certain fun energy when shooting, which is something that is clear in these shots. These shots truly make me smile, and I think that is important when it comes to fashion.
Currently playing: The Star & The Snake - Hands Upon The Earth
xxxx
Indeed I have often thought fashion design is most importantly about concept. In understanding that concept, that idea and image the designer wishes to convey, one can truly appreciate a collection. It can however arguably be somewhat difficult to fully portray concept through the garments alone. Whilst the designs will indeed be worn in isolation, with a buyer picking the piece they most love and incorporating it into their closet, the concept and story behind the collection will still remain. However the story is in that case somewhat incomplete, relying on the buyer to finish and adapt the story to their own lives.
As such, I feel that a lookbook which can present a clear concept is most often relevant simply to the art of fashion, rather than directly to the inevitable buyer. It is the presentation which entices, yet also completes the vision of the designer. It gives one an idea behind the potential story of the clothing, and perhaps it inspires one as to understanding the very meaning of the pieces one loves.
What I love about these Polaroid offerings from Band of Outsiders for their Fall 2009 collection is their simple charm and fun nature. Whilst lookbooks can sometimes stray into the murky depths of artistic complexity, there is something beautifully refreshing about the simplicity and quirkiness of this lookbook. I think Polaroids shall always have that inherently childish allure to them, in that they are such a basic and instant photographic format. Polaroid for me calls for a certain fun energy when shooting, which is something that is clear in these shots. These shots truly make me smile, and I think that is important when it comes to fashion.
Currently playing: The Star & The Snake - Hands Upon The Earth
xxxx