Redefining Gucci

Frida Giannini, creative director of Gucci, defined the Menswear Spring 2009 collection simply as 'happiness'. The collection seems to be a redefining of priorities for Gucci, a conscious decision to appeal to the newer generation. Indeed their own press notes stated that the impetus for the collection was 'the new way in which youth and luxury can seamlessly coexist'. This new choice of direction was immediately evident, as a fusion of rich gypsy and hippie chic overtook the runway, a far cry from Giannini's beloved, more conservative approach of, lean tailoring with understated detailing. The use of beautifully embellished topical fauna created a more laid back and fantasy like effect. Similarly, colourful detailing and careful thought over garment finish gave the collection a wonderfully fresh approach. The hibiscuses either embroided, airbrushed or sewn on patchwork style were undeniably exuberant and yet worked well with the theme, they were not exuberant to the point of being garish. The mark of youth was evident, yet not in over the top fashion, it was carefully considered, to produce high luxury and laid back style.

Currently playing: Drivin' Me Wild ft. Lily Allen - Common

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